Coke Instagram
Fidget Toys

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The Brief

How can we strengthen the connection between Coca-Cola and Generation Z?
We decided to create a unique brand experience of playing with hands for Gen Z,
who don’t take their hands off their phone.

"What if Instagram becomes a Coca-Cola toy that you can touch and play with your hands?"

The Idea

Introducing Coke Instagram
Fidget Toys

We creatively hacked the various formats of Instagram
and produced fidget toys that allow you to play with the Coca-Cola brand.

The Work

The Results

Coke Instagram fidget toys played a role in promoting Coke's summer campaign for Gen Z and also gained huge popularity at an offline event.